Brand notes

Hello from the press

April 22, 2026 · 1 min read

Why a small Hamilton merch shop needs to exist between five Ontario legal-tech brands.

This is the first note from the Bad Ass Merch press. The shop you're reading this on is brand new — built in the last week, designs queued up on the Cricut, first batch of blanks already on the bench.

Why bother

I run a few Ontario-focused brands — Oversight Intelligence (private investigation), We Serve Papers (process serving and skip tracing), You Defend You (POA court resources), DraftIt (legal drafting), London Law Lectures (LLB CPD). Each of them has its own audience that quietly signals to each other. Tees and mugs let people do that without saying anything.

What's coming

First drop: an Oversight tee, a We Serve Papers mug, a You Defend You hoodie. After that we'll see what the audience asks for. If it sells, we make more. If it doesn't, we drop it.

If you got here from one of the other sites — thanks. Sign up below to know when the press goes live.

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